Celebrating 50 Years of Austrex: A Brand Documentary Compiling Stories of Innovation and Resilience
- Dylan Webber
- Jun 19
- 3 min read
AUSTREX, a leading name in the Australian live export industry, recently celebrated a remarkable milestone - 50 years of operations. Founded in 1973 by visionaries in agriculture, the company has transformed into a significant player in livestock exportation. Under the leadership of CEO Justin Slaughter and as part of the AgTrade Group, AUSTREX continues to innovate and grow in the face of industry changes and challenges.
The 50th anniversary celebration was more than just a corporate event; it was a heartfelt tribute to the spirit of the company. We produced a documentary to honour this occasion, filled with rich narratives and historical significance that illustrate the journey of AUSTREX over the past five decades.
A Tapestry of Stories: The Interviews
Creating this documentary allowed us to interview over 30 individuals who played vital roles in AUSTREX's journey. From the original founders to dedicated livestock suppliers and global partners, each story contributed to a vivid tapestry of experiences that showcase the resilience and creativity that define the brand.
The original founders - Dr. Richard Trivett, David Crombie, and John Down were present at the event. They shared passionate memories of the challenges they faced in the early days of live exporting. Their commitment laid the groundwork for a company that now exports livestock to more than 20 countries, supporting economies and communities worldwide.
We also interviewed Wayne Reed, who joined the company in its first year and has been instrumental in its success. His insights highlighted how Austrex built strong partnerships, ensuring high ethical standards in livestock management.
Notable guests like Bill Gunn Jr., whose family contributed to Austrex's inception, emphasised the importance of legacy and community. The event was further enlivened by Wallabies legend John Eales, who hosted the celebration with charm and sportsmanship.
The Production Journey: Behind the Scenes
Producing the documentary required extensive travel across urban and rural landscapes, allowing us to capture the essence of Austrex - ranging from busy city locations to tranquil farms, and regional towns like Mackay and Cambooya.
As we compiled footage and narratives, it became evident that many lives are closely connected to Austrex. The authenticity of the footage brought together shared laughs, major milestones, memorable moments, and a sense of pride during the screening. Attendees were visibly moved as they recognised familiar faces and relived shared experiences.
The Result: A Heartfelt Documentary
The documentary reflects not only Austrex's remarkable 50-year journey but also the personal stories that lie behind the brand. With emotional accounts of resilience and joy, the final piece captivated the audience and left a lasting impression.
Reactions were overwhelmingly positive; many viewers expressed feelings of nostalgia and pride, recognising Austrex's significant impact on their lives and communities. As a cornerstone of Australia’s agricultural history, this documentary stands as both a tribute and a testament to the hard work that has driven Austrex to success.
A Legacy for the Future
As Austrex looks toward the next 50 years, the foundation built by its founders and its current leadership inspires the next generation. The stories shared at the celebration serve as a powerful reminder of the importance of resilience, teamwork, and innovation.
In an industry that continues to evolve, Austrex exemplifies how passion and determination can overcome challenges. The documentary is not only a reflection on the past; it is also a source of hope and inspiration for the future, encouraging new stories to unfold.
The Journey Continues
Being part of the production for Austrex’s 50th anniversary documentary was a unique experience, allowing us to explore deep narratives of innovation and resilience. Each interview and piece of footage melded into a celebration of a company and the individuals who have dedicated their lives to the live export sector.
In celebrating Austrex, we celebrate everything it represents community, innovation, and resilience. Here’s to the next 50 years of stories waiting to be told!
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