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Beef Australia
Project type
Live Broadcast & Live Stream Entertainment
Date
May 2024
Location
Rockhampton, Australia
Role
Beef 2024's Broadcast Partner
Vidsta is Beef Australia’s Broadcast Partner for Beef2024 (Beef Week) delivering over 40 hours of rolling live coverage across 5 days of live television. We achieved an international audience of over 79,000 viewers with an average watch time of nearly 14 minutes.
We posted nearly 300 videos to Beef Australia’s YouTube channel throughout the five days, that has seen hundreds of thousands of views post-event.
Beef TV was a major success for both Beef Australia and Vidsta and we are very proud to be have played a role in delivering this project.
Beef TV and Andrea Crothers was nominated for a national journalism award in the rural sector in November 2024 at the Clarion Journalist Awards.
